He co-founded the first media analysis agency in Poland – Media Navigator. He is a media research specialist, a media consultant, the author of marketing analyses, and public relations research. He has worked on projects for hundreds of international corporations, ministries, government agencies, marketing agencies, and PR firms.

He is a graduate of the Higher School of Social Skills in Poznań with a major in public relations and the Higher School of Management and Banking in Poznań with a major in management and marketing.

He is interested in new media, the development and use of technology in information dissemination, public relations and marketing issues, sales, and management. He has acted as an expert in developing competency standards for the professions of media information and report analyst. Additionally, he has served as an evaluator and a member of committees for professions such as web traffic analyst, information broker (researcher), content manager for websites, and information management specialist.