Barbara Mróz-Gorgoń is a Professor at the University of Economics in Wrocław, Chairwoman of the Kotler Impact Poland Advisory Board, Vice Chairwoman of the Western Economic Council, and an advisor to numerous Polish and international companies and corporations in the fields of marketing, development strategy, and PR. Since 2022, she has also been a visiting professor at Kasetsart University in Bangkok. Barbara Mróz-Gorgoń is both a consultant and an expert in brand and corporate strategy, as well as a researcher and academic. Throughout her career, she has delivered over 20 power speeches and co-hosted podcasts. She regularly conducts training sessions and workshops for many renowned companies, both domestic and international, operating in both the Polish and global markets. She is the author of numerous scientific publications, including the book “Rebranding: Strategic Change for Organizations,” published by PWN, which received the prestigious “Economicus 2020” award, granted by the competition’s Chapter through Dziennik Gazeta Prawna.