Combines professional practice (consulting) with scientific and teaching experience at the university. Specializes in place marketing and local development, and is the author of numerous strategies and analytical studies in the fields of marketing, tourism, and innovation for cities, regions, public institutions, and businesses. Holds a Ph.D. in Economics and works as an Assistant Professor at the Faculty of Economic Sciences at the University of Warsaw in the Department of Management and Information Technology. Also serves as the head of postgraduate studies in “Innovative Economy and Economic Policy.” A board member of the Best Place Foundation – European Place Marketing Institute and a founding member of the International Place Branding Association. An advisor to the President of the Polish Promotional Emblem Foundation and a sectoral advisor to the Association of Polish Cities. Additionally, he lectures in Executive MBA programs in healthcare offered by the Warsaw School of Economics and the Warsaw Medical University and serves as a trainer at the EY Academy of Business.